Monday, May 29, 2017

SEO Friendship: Stop oversimplifying everything!

The old days of gaming Google's ranking algorithm are over, but columnist Eric Enge notes that many SEO professionals haven't moved on yet.

Once upon a time, our world was simple. There was a thesis — “The Anatomy of a Large-Scale Hypertextual Web Search Engine” by Sergey Brin and Larry Page — that told us how Google worked. And while Google evolved rapidly from the concepts in that document, it still told us what we needed to know to rank highly in search.
As a community, we abused it — and many made large sums of money simply by buying links to their site. How could you expect any other result? Offer people a way to spend $2 and make $10, and guess what? Lots of people are going to sign up for that program.Read More here - http://selnd.com/2qj4dAR

 

Monday, August 15, 2016

Google officially throttling Keyword Planner data for low spending AdWords accounts

Earlier this week some marketers noticed that Keyword Planner data was displaying ranged data instead of
precise search volume. The ranges were wildly broad with results like “100K-1M” and “1M+”. Some wondered whether this was merely a glitch or if this was a calculated measure that favored higher spending AdWords advertisers. Today, Google confirmed the latter.

At the end of June, Keyword Planner was acting up and many users got the message that they needed to have an active AdWords account in order to see the data. This of course drew the ire of users everywhere. Last month a Google spokesperson confirmed with Search Engine Land that users do not have to have an active campaign to use Keyword Planner. However, just 13 days later and now it appears that you do need an active campaign for full data and that advertisers cannot have a “lower monthly spend”. Read More

Saturday, May 28, 2016

Google says 20 percent of mobile queries are voice searches - SEO Friendship

Voice search growing as virtual assistant market heats up.

Earlier today, Google CEO Sundar Pichai announced during his Google I/O keynote that 20 percent of queries on its mobile app and on Android devices are voice searches. He spoke about this in the context of introducing Google’s new Amazon Echo competitor, Google Home.

This 20-percent figure is actually lower than one mentioned by Google Executive Chairman Eric Schmidt in September 2010. At that time, he said “25 percent of Android searches in the US are voice searches.” Regardless of the precise number, it’s clear that voice searches are growing.

In December, we reported on survey data from MindMeld that found that there has been a significant increase in voice assistant and voice search usage, with 60 percent of survey respondents saying that they had started using virtual assistants and voice search in the past 12 months. Read more - http://selnd.com/1YDJVgj
  

Google AdWords to break up tablet & desktop and enable a mobile base bid

Google has announced a significant change that will give advertisers more control over device-level bidding in AdWords. The news came during Google Performance Summit in San Francisco, at which Google also said it now handles trillions of searches globally — up from the hundreds of billions most recently stated — with more than half of those searches starting on mobile devices.

Over the past year or two, it has felt increasingly awkward to have bids tied to desktop when mobile usage has been ascending so rapidly. For some advertisers, it has been a growing challenge to scale mobile when bids are handcuffed to a limited desktop multiplier. To address this imbalance, Google announced that advertisers will be able to set individual bid adjustments for each device type, including mobile, desktop and tablet.

Saturday, September 19, 2015

Ashley Madison Hack Leads To New Business For SEOs & Online Reputation Management Companies

Ashley Madison has received a lot of attention in the past couple months. If you don't know, not sure how it is possible that you don't know, but on July 15, 2015 the site that promotes adultery was hacked by a group known as "The Impact Team". The hackers said shut down your site or we will release the data to the public. On August 18th, they began releasing data in stages.

Since then, some sites have outed politicians, famous personalities, musicians and even ordinary people publicly as being a paid subscriber to Ashley Madison.

Those who were outed publicly are ashamed and are looking for ways to remove it from the Google search results.

SEOs and ORMs (Online Reputation Management experts) are fielding calls at a rapid pace to try to help these people who had their identities exploited.

A WebmasterWorld thread has SEO tips for those people who were impacted by the Ashley Madison data breach. I even spotted one SEO on Twitter claim he received three calls in a single day specifically about helping remove their names from Google as it relates to Ashley Madison. Read More


Thumbtack Risking A New Google Link Penalty?

Back in June, Google seemed to have penalized Thumbtack for links and then quickly reversed the penalty days later.

I now hear that Thumbtack may be back at their old ways, by encouraging (now less forcefully) their businesses in their directory to link to them.

@NortheasternExt shared on Twitter an email he received from the company first stating that Thumbtack told him that they wrote a blog post about his company and that he can spread the word by showcasing it on his own blog or web site.

I doubt this will or should get Thumbtack in trouble, but I am surprised to see Thumbtack even venture to do anything remotely close to this months after their short-lived penalty. Read More


Yandex Slaps Link Sellers

As I reported at Search Engine Land last week, Yandex has penalized link sellers in their latest effort to fight efforts by link spammers to manipulate their search results.

Yandex has penalized hundreds of link seller web site's TIC score, similar to Google's PageRank, in part of their AGS penalty algorithm.

The AGS algorithm specifically targets link sellers. Yandex also has an algorithm that targets link buyers which is named Minusinsk.

Supposedly, several hundred sites were penalized in this latest update, including large ones.
In March Yandex dropped links from part of their algorithm and then brought it back in April.
Forum discussion at Threadwatch. Read More